- Our first competitor is indifference.
- We will accentuate the trivial - in order to sharpen your position as well as your products.
- If writing is solely addressing just a prospect´s rationality,
it might appeal to no one at all.
- The more similar PR as well as communication services are, the more important will be even tiny differences.
- Most PR-professionals are offering a "strategic approach" - often com-bined with storytelling or relations or even reputation
Beware: they are just pussyfooting around